The two biggest rivals in the Dutch locking market are coming together. With two different histories and professional cultures, one from the west and one from the east, the two sides are beginning to cooperate and work closely with each other for the first time. From August 2010, the restructuring of ASSA ABLOY Netherlands (which includes LIPS) and Nemef has been an ongoing effort.
Nemef has been a part of the ASSA ABLOY group since 2004; however it is yet to make full use of this position. As time has gone on, it has become increasingly obvious that in order to provide the optimum level of innovation, customer service, and market leadership, it makes sense to restructure ASSA ABLOY’s operations in the Netherlands into a single unit. By combining knowledge, talent, and experience, the two halves can reduce overlap in their product ranges while innovating and expanding their offering in areas such as electro-mechanical locking. Additionally, with a more coherent structure in place, it will be easier to draw on the resources of parent company ASSA ABLOY in such areas as technology, knowledge, and IT support.
Considering the long history of competition between LIPS and Nemef, it would not be a surprise if employees from the two sides were resistant to change. On the contrary, there has been overwhelming support from both sides as people realise that they can do their jobs better by working together more closely. “Employees realise that they can continue to live up to the history and pedigree of Nemef while working together with ASSA ABLOY Netherlands, and visa-versa” says Maarten Hogervorst, Marketing and Communications Manager. “With restructuring underway, we can look forward to a renewed drive towards greater innovation, customer service, and market leadership”.